erboristerialafenice was conceived from an inspired childhood memory of a conversation between a mother and her son. Hashawn, like most typical teenagers, asked his mother to purchase name brand clothing so he could be like the popular kids his age. With her wisdom, his mother took a black marker and a shirt with no name and proceeded to write his name on the tag. She said, “Son, now you have name brand clothing, your name is your brand.” The idea of one day starting a casual luxury apparel line was conceptualized. Hence, erboristerialafenice was born.
Our mission is to establish an apparel enterprise that can offer superior design, quality, and value to everyone. We will achieve this by being steadfast to offering great service and genuine significance to our customers.